Marketing · Head of Growth
Head of Growth executive search.
Retained Head of Growth and VP Growth search for scaling technology businesses, DTC brands and B2B SaaS.
What the role is
A short definition.
A Head of Growth leads growth marketing — the combination of acquisition, activation, retention and monetisation that scales a product or brand. The role sits between traditional marketing (which owns brand and demand generation) and product (which owns the core experience). In DTC and SaaS businesses the Head of Growth is often the highest-leverage commercial appointment after the CEO.
Core responsibilities
What we assess candidates against.
- Acquisition strategy across paid, organic, referral and partnership channels
- Activation and onboarding — converting new users into engaged users
- Retention and lifecycle marketing — CRM, notification, re-engagement
- Monetisation — pricing, packaging, upsell, cross-sell (where in scope)
- Analytics, experimentation and growth-team culture
- Coordination with Product and Engineering on growth-critical features
When to run this search
Typical triggers.
On the transition from founder-led growth to a scaled team; on a Series B or Series C where growth mechanics need to scale beyond paid acquisition; on entry into new markets or geographies; on a channel-mix reset (paid-heavy to organic-and-partnerships).
How we search
The specific approach we take.
Retained. Candidate pools include sitting Heads of Growth at comparable-scale businesses, senior performance marketers with product-side fluency, and product managers who have taken responsibility for a growth surface. Every mandate is led by a partner with sector fluency and data-driven marketing depth.
FAQ
Frequently asked questions
What is the difference between Head of Growth and VP Marketing?
Head of Growth is typically product-adjacent, owns acquisition-through-retention, and works with the CTO and CPO on growth features. VP Marketing is typically brand-and-demand-focused, works with the CCO and CEO on positioning, and does not own product-side growth. The two roles can coexist.
Can you support Head of Growth searches for B2B SaaS specifically?
Yes. B2B SaaS growth leadership requires a distinct profile — sales-marketing coordination, product-led-growth experience, and pipeline-attribution fluency. The candidate pool differs from consumer growth.
How do you assess candidates on experimentation and data?
Every senior growth search includes structured probing on experimentation frameworks, statistical significance, and specific growth models the candidate has actually shipped. We do not accept surface-level answers.
How long does a Head of Growth search take?
Ten to fourteen weeks brief to accepted offer is typical.
How is compensation structured?
Base, cash bonus tied to growth metrics, and equity or LTIP — particularly in early-stage or scaling businesses where growth leadership is central to enterprise value.
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